Edgar Allan Poe s Stories And Poems - 1231 Words

Edgar Allan Poe once said, â€Å"Words have no power to impress the mind without the exquisite horror of their reality.† A difficult childhood and the many deaths he experienced are reflected in Poe’s stories and poems. Edgar Allan Poe, a gothic horror author, led a controversial life which eventually led to his mysterious death. Edgar Allan Poe was born on January 19, 1809 in Boston, Massachusetts to David and Elizabeth Poe. Edgar had an older brother, named William, who was two years younger than Edgar and was cared for by his grandparents because of financial difficulties (Loveday). All of his family, including himself, moved to New York. When they lived there his father left them and moved to Virginia. In December 1810, Elizabeth gave birth to a daughter, and by the following winter her physical condition weakened significantly and she passed away December 8, 1811 (Loveday). Orphaned, Poe was sent to live with John Allan and his wife. Poe went to a local school until he was six and then moved to England with the Allan family. After five years, they moved back to Virginia. Poe made an abundant amount of friends and excelled in his classes (Loveday). Poe eventually found out his foster father was unfaithful, he then confronted him, which began a decade long feud between the two (Loveday). Poe enrolled at the University of Virginia, but dropped out only a year later because his foster father wouldn t pay for his gambling debts. John Allan disowned Poe causingShow MoreRelatedEdgar Allen Poe: Birth and Military865 Words   |  4 PagesThe story of the 19th century Romantic era poet Edgar Allen Poe is an interesting one indeed. Throughout his life he played the role of a writer of short stories, an editor and critic of all works, and poet of emotion; revolutionizing each role through his extremely pragmatic style. As a writer, Poe wrote everything from love stories to comedies to horror stories, even inventing the detective mystery genre, and as a poet, he set out to use poetry to transmit and arouse t he reader’s sense of beautyRead MoreEdgar Allan Poe; Fame Inspired by a Tragic Life865 Words   |  4 Pagespoet, Edgar Allan Poe, had been plagued by grief from an early age. He was an amazing poet and author who just happened to have a darker story. Many who have studied this prestigious man feel that his works, though magnificent, were extremely dark. Some believe it was nothing more then a fancy for him to spin such gruesome tales. Others feel his work was manipulated by the misfortune of his past. These people have actually found evidence that agrees with this statement. The works of Edgar Allan PoeRead MoreWhy Should We Care?1748 Words   |  7 PagesWhy Should We Care?: Edgar Allan Poe â€Å"Few creatures of the night have captured [reader’s] imagination[s] like [Edgar Allan Poe]† (â€Å"Vampires†). Poe has fascinated the literary world since he first became known for writing in 1829, when he was just twenty years old (Chronology†). While he is widely known for exploring the macabre, his work is controversial because of its psychologically disturbing nature. Edgar Allan Poe is worth examining as an author because his many contributions to the literaryRead MoreLiterary Critics Of Edgar Allan Poe1693 Words   |  7 PagesEdgar Allan Poe is credited to be one of the best writers, editors, and literary critics of all time. His poetry and short stories are what majority of people recognize him for. His long and intriguing stories about mystery and the macabre are just some examples of his classic writings. At first, Edgar Allan Poe was referred to as the inventor of the modern detective story and a specialist in the science fiction genre. It was not until later in his life that people began to acknowledge him as oneRead MoreThe Death Of Edgar Allan Poe1490 Words   |  6 Pagesessay is about Edgar Allan Poe and how is often disturbing stories and poems were a direct reflection of the chaotic and sad filled life. Poe had many people in his life die around him and this was the reason for his fascination and some say obsession with â€Å"death.† Of course, Poe is most famous for writing many stories and mysteries that centered on murder, suicide, and overall macabre themes. Many people throughout time have been astonished by his many writings calling them â€Å"stories written by a genuineRead MoreAnalysis Of Edgar Allan Poe s The Raven And The Fall Of The House Of Usher 896 Words   |  4 PagesEdgar Allan Poe is an extremely well known American writer and is famous for his horrific and mysterious works such as, â€Å"The Raven† and â€Å"The Fall of the House of Usher.† Poe was born in 1809 in Boston, Massachusetts in an era that seems to have many dark and ominous writers and pieces of literature originating from that time period. Poe is said to have launched the interest in many of the detective type stories that we read from modern day writers. â€Å"In the early 1800s, romanticism was the dominantRead MoreThe Life Of Edgar Allan Poe1666 Words   |  7 PagesThe Life of Edgar Allan Poe â€Å"Poets are shameless with their experiences: they exploit them.† ― Friedrich Nietzsche The life of Edgar Allan Poe s was short and mysterious - just like the lives of the heroes of his stories. And like his fictional heroes, Poe was passionate about painful, strange, gloomy existence of the human soul. The contradictory and unstable, inclined to extravagant whims and binges, he seemed to haveRead MoreThe Power Of Dark Love1217 Words   |  5 Pagesperfectly pure and good† (Browning, lines 36-37). Both Robert Browning and Edgar Allan Poe share a love for the themes of obsession, desire, and complicated love. Each of those three themes play an important role in dark love poetry. Each poet describes the main character in their poems as a woman worthy of the speaker’s obsessive, complicated, and desirable love. Both Robert Browning’s tragic â€Å"Porphyria’s Lover† and Edgar Allan Poe’s mysterious â€Å"Annabel Lee† explore the theme of dark and obsessive loveRead MoreThe Tortured Poet : Edgar Allan Poe1312 Words   |  6 PagesThe Tortured Poet: Edgar Allan Poe â€Å"Beauty is the sole legitimate province of the poem† Poe, Edgar Allan. The Philosophy of Composition. 1846. The name Poe often brings to mind tales of horror and mystery, but this Poe was also a writer of sophisticated poems, capable of extreme poetic beauty within a dark genre of writing. Poe never lived the happiest of lives, but his writing is extraordinary, both for its execution, and for the sheer elegance of the words which he found to write upon the pageRead MoreEdgar Allan Poe s The Cask Of Amontillado1559 Words   |  7 PagesEdgar Allan Poe, a famous romanticism writer, created a gothic tone in his stories by describing the setting of his stories with vocabulary that helped create the dark plots of stories such as â€Å"The Cask of Amontillado†, â€Å"The Raven† and â€Å"The Pit and The Pendulum†. Poe’s own foster father, John Allan, stated that â€Å"His (Poe’s) talents are of an order that can never prove comfort to their possessor†. How did Poe create such gothic tones in his stories with only describing the foul settings and wicked

The Cult Of Mithras And The Roman Empire - 2310 Words

We may think that that cult origin by the fact that was taken from relevant scholars, but the early development has remained consistently disputed. The Cult of Mithras began in the first century and it was invented by the Roman Empire. When we think about the first century AD, Christianity is almost very invisible during this time. The cult of Mithras’ development is mysterious. This religion is invented by the Italians. Mithras provides members with sense of salvation if they proceed through the seven stages of initiation, because the important aspect of the cult is that they must be successful, and have spiritual bonding with their gods. If they do not success, they will face some consequences, but members who follow this path will be rewarded and be offered compensation. In addition, archaeological findings show that the Cult of Mithras does stay the same from the beginning of first century to the end of fourth century AD. Archaeological evidence of the cult only depends on the materials that existed during Roman Empire. One of the most important types of evidence that the archaeological record shows is the nature and form of where these men worship, ‘a Mithraeum’. Much of this worship buildings can be found in parts of Europe and they are mostly underground in a cave and are constructed below an existing building. The first Mithraea and written first appear at the same point in time, and clearly form part of the same cult even though they are found in geographicallyShow MoreRelatedThe Growth Of The Mystery Cult Of Mithraism1664 Words   |  7 PagesThis paper would focus on the growth of the mystery cult of Mithraism and its popularity in Ancient Rome. Mithraism was popular in Ancient Rome for its similarity in views that the actions and lifestyle of a person determined whether a person would be a reward or punished in the afterlife. A reward is happiness and peace and being able to ascend to the stars while a punishment is being tort ured somewhere underground. It is hard to understand why Mithraism became popular in Ancient Rome or is thereRead More Mithraism Essay2793 Words   |  12 Pagesancient Roman mystery cult of the god Mithras. Roman worship of Mithras began sometime during the early Roman empire, perhaps during the late first century of the Common Era (hereafter CE), and flourished from the second through the fourth centuries CE. While it is fairly certain that Romans encountered worship of the deity Mithras as part of Zoroastrianism in the eastern provinces of the empire, particularly in Asia Minor (now modern Turkey), the exact origins of cult practices in the Roman cult of MithrasRead MoreThe World Of Antiquity, The Roman Empire Essay1678 Words   |  7 PagesIn the world of antiquity, the Roman Empire (A.D. 117) was one of the roots of medieval Europe, where romans were at the top. They ruled this enormous amount of lands, the center being the city of Rome and the leader being the roman emperor. The empire’s extensive political, economic and social structure became vital to the heritage of the Ancient Civilization. The emergence of sustainable agriculture, primitive technology, scholarly writing and reading, and metalworking had developed stability,Read MoreThe Origin Of Christianity : Mystery Cults941 Words   |  4 PagesChristianity begins with mystery cults. These mystery cults were secret rituals where you have to be initiated into the group in order to be a part of the group. These cults believe in the concept of the Afterlife or paradise. In order for an individual to reach the Afterlife, you would have to reach Judgment. There are also intercessors that try to help you reach paradise however most intercessors appeal to the disenfranchised, which means that you do not have a vote. The cult of Isis was mostly lead byRead MoreThe Embracing of Christianity in Roman Society924 Words   |  4 PagesChristianity being embraced to the Roman society was not a small feat. During this time Christians were heavily persecuted and often put to death. Christianity was considered prohibited cult and following this religion was a capital offence. The polytheistic Romans were extremely tolerant of other religions They allowed the worship of native gods and goddesses throughout their provinces and even adopted some of the deities. (Duiker) As long as the religious practices did not affect the orderRead MoreHan and Roman Empire778 Words   |  4 PagesHan and Roman Empires The Roman Empire existed between 31 B.C.E to 476 C.E. and the Han Dynasty occurred 202 B.C.E. to 220 C.E. They existed at same times but were on opposite ends of Eurasia. They both had regions that were ruled by either kings, viceroys or governors in the name of the emperor. They were both similar in slavery, government, and their downfall. They also had their differences in religion, military, and center of power. Both civilizations had very strong central governmentsRead MoreThe Origins of Roman Religion and Its Progress Essay2671 Words   |  11 PagesThe Origins of Roman Religion and Its Progress Introduction ============ Throughout the ages, beliefs have changed, advanced, and occasionally begun. In the time of Ancient Rome, the people began observing one religion; that which was similar to the Greeks; the pantheon. Through the Roman Empire, the worship of twelve central deities was observed carefully. The Romans themselves began all the beliefs contained within the worship. This was of great importanceRead MoreReligious Syncretism And Religious Beliefs767 Words   |  4 Pagesinstance, the Romans took elements from many different cultures and embraced them. They worshiped Isis, an Egyptian Goddess, and also Mithra, an Iranian God, as well as the Greek Gods, and their own Roman Gods. The Romans took over the gods of peoples they conquered and instituted their festivals at Rome with rites. Christianity draws heavily from Jewish culture, as Jesus was a Jew, but also bears the influence of the Roman Empire. A good example that Wikipedia gives is how the Romans integrated GreekRead MoreEssay Ancient Roman Religion3532 Words   |  15 Pagesthe late empire, religion had played a great role in its society and was involved in almost every aspect of the life of the Roman citizen. It was common for each house to have its own patron god/gods and ,on special occasions, the head of the house would make a sacrifice to the personal gods of th e family. Also, great festivals were usually held in honor of certain gods and would include spectacles like chariot races and Gladiatorial fights. The religious practices of the ancient Romans are bestRead More Roman and Greek Philosophys Influence on Todays Western Culture780 Words   |  4 Pagesstrong Roman Republic. His adopted heir, calling himself Augustus Caesar, became first emperor. The Roman Empire would reach its greatest extent in 116 ad under the Emperor Trajan. As you can imagine, the best minds of Rome were absorbed into politics, war, and economics. Few had the luxury of abstract philosophizing. Besides which, the Greeks had done that already, and look how far it got them: Quite a number of Greek philosophers wound up as Roman slaves, tutoring the youth of Roman aristocracy

Medical Assistant Career Paper Free Essays

The medical assistant profession offers numerous benefits. They include the opportunity to work in a helping profession, the potential for competitive wages and advancement, and generous benefit packages. Benefits for medical assistants vary based on the employer. We will write a custom essay sample on Medical Assistant Career Paper or any similar topic only for you Order Now According to the Bureau of Labor Statistics, medical assistants’ responsibilities vary, depending on the location and size of the practice and the practitioner’s specialty. One of the biggest benefits of working as a medical assistant is the reward of helping patients who are hurting or undergoing treatments o have a positive experience. Medical assistants perform a wide variety of administrative and clinical tasks to keep the offices of physicians, podiatrists, chiropractors, and other health practitioners running smoothly. Another benefit of working as a medical assistant is a steady annual salary. The salary can range between $25,000 and $30,000 depending on the employer and type of medical assistant position. General assistants in surgical hospitals may earn more than assistants in outpatient care centers and smaller physician offices, according to the U. S. Bureau of Labor Statistics. Many people use the medical assistant position to advance in the medical field. The U. S. Bureau of Labor Statistics explains that medical assistants can advance through working experience and additional training. This can include training to becoming a nurse or another type of health-care worker, or an office manager. A medical assistant may interact with many different patients during a single day. This can include patients of all ages, including the elderly and children. Being familiar with different cultures and nationalities can help the medical assistant ake the experience more comfortable for patients of different backgrounds. Medical assistants also usually will get a set of paid benefits on the Job. This package can include a health plan, vision plan for glasses and contacts, dental insurance, general discounts in the medical office, paid vacation, pension and retirement plan, 401 k matching and free continuing education. All of these benefits may not be available in all workplaces. More benefits may be available to medical assistants working in hospitals. How to cite Medical Assistant Career Paper, Papers

Business Level Strategy Business Concepts

Question: Describe about the Business Level Strategy for Business Concepts? Answer: Introduction HM Hennes Mauritz is a Swedish multinational design team renowned for its fast fashion clothing for women, men, teenagers and children. They have exclusive collection for everything, from quintessential basics to party collections at the best prices. The huge collection involves everything in style and functional sportswear, ranging to every occasion. The company has 59 stores worldwide and an online shopping facility in over 21 countries. The sustainability business concept lies in having fashion and quality at the best price. They offer inspiring fashion at unbeatable values. HM does not own factories but buy products from independent suppliers. The number of stores grows by 10 to 15 per cent every year and have several expansion units that include Monki, COS, Cheap Monday, Weekday, HM Home and Other Stories. The Corporate Governance is based on the principle of explain or comply. The company strives to be sustainable in the market by recycling waste, water efficient systems and o ther initiatives. The company has a wide range of fashionable products including clothing; accessories like belts, hats, footwear, jewellery; lingerie; cosmetics; home dcor items like curtains, towels, bed linen and sportswear. The company has collaborations with different international and stylish designers from Karl Lagerfeld to Beyonce (About.hm.com, 2015). Marketing process Fig.1 Marketing Process Situation Analysis- A SWOT analysis has been conducted for an overall situation analysis for HM. It is one of the largest global retailers in the fashion industry. They buy large volumes so as to provide affordable prices to the consumers. Their expansion in the online market created a huge opportunity in emerging economies. They have lower sales in home-ware. Marketing Strategy- The marketing strategy followed by HM is a concept of responsible marketing. A process of identification, anticipation and satisfaction of consumer needs is followed (Sustainability.hm.com, 2015). Marketing Mix decisions Product- HM has a wide range of fashionable products including clothing; accessories like belts, hats, footwear, jewellery; lingerie; cosmetics; home dcor items like curtains, towels, bed linen and sportswear. The concept followed by them is every day low price product. Price- The prices offered by HM with a high quality of product is affordable and cheap. The company follows a cost-based orientation. They make bulk purchases so that the cost is cut down for the company as well as the consumers. Place- HM has stores located in famous shopping street or in a renowned departmental store. They have online portal where consumers can purchase through the internet. The company provides shipping all over the world which makes it convenient and accessible for the people. Promotion- The promotional initiatives taken by the company is in the direct market through magazine, blogs and advertising through famous world celebrities. The company also uses print and video advertisements along with online marketing to promote their website (Moradi, Aghaie and Hosseini, 2013). Implementation Control HM controls different departments by applying different cultures in the organization. The company pays fair and reasonable wage to employees. The staffs are trained under different divisions at IT, HR and organizational development. The company selects and recruits employees and aims at managing diversity. Application of Marketing Mix within Marketing Process- The marketing mix concept was appropriately allocated through customer orientation, profitability and integrated marketing efforts. The changing needs of the people are met with a combination of product and price. The long-term and short-term strategies boost revenue (Roman, 2011). Benefits and costs of marketing orientation Marketing orientation is different from marketing strategies in a way by concentrating on establishment of selling points for existing products than to tailor products. Benefits of marketing orientation The marketing orientation focuses or satisfying customers desires. HM identified growth and opportunity sector by market segmentation strategies. The products that are currently in demand, a research design may be developed to identify and develop it. A competitive edge is known by applying principles of business for new product. Long-term goals and objectives are focused upon, thereby developing loyal relationships. The expenditure on ineffective marketing and advertising is less (Ragatz, Handfield and Petersen, 2002). Costs of Marketing Orientation The main cost lies in the manpower to conduct market research. The employees may be required to conduct a field research to identify needs and wants of targeted market. The financial expense to carry out the research affects the profit margin negatively. The costs to differentiate products from one another as a competitive advantage are also a part of marketing orientation. Segmentation, Targeting And Positioning Contemporary changes within micro and macro environment Micro-environment factors consist of company, competitors, marketing intermediaries and suppliers measured by SWOT analysis (Pahl, 2015). Strength- HM is trendy and fashionable at low prices with the best quality. The customers can enjoy a wide range of products and designs at a lower price. Weakness- The consistent low prices of goods create ambiguity in customers minds. Many people have a perception that it is difficult to keep changing fashion with fast changing trends. Opportunity- The collaborations with famous designers is a big opportunity. This helps in building brand image and attracts attention of new customers. Threat- The competitors like Zara, Topshop, Forever 21 are huge players. One missed trend can cost a lot to the company. The macro-environmental factors do not have a direct influence, but has an impact on marketing decision. It is measured through PESTLE Analysis. Political Factors- Since the raw materials are outsourced from some countries, it implies with custom duties that affects marketing. Economic Factors- A lot of sales and bargain marketing efforts helped in drawing more customers. The recession period and shortage of labor affects market. Social Factors- HM strives to be responsible socially and addresses green issues affecting marketing. Technological Factors- Advancement in techniques of efficient production, costs of materials, quality of work and outsourcing decisions that can have improvements in production process affects marketing. Legal Forces- HM complies with the code of conduct, Swedish legislation and Labor Act. These laws and regulations affect marketing decisions. Environmental Factors- HM intends to save the environment by creating a greener environment with the help of waste reduction, using renewable resources and saving energy. Proposition of Segmentation criteria Segmentation or segregation of the market for HMs products can be done on the basis of- Geographic Segmentation- Cultures across the world are different. The company must strive to adapt to different culture and fashion trends. HM can mix cultures of different countries and create fashion trends. Demographic Segmentation- Products must be designed in a way that covers all age groups and income groups. The products must be segmented for children, men and women differently. The prices must be divided in a way that suits all income groups from mediocre to rich class. Psychographic Segmentation- The lifestyle, social class and personality variables must be considered under this parameter. The habits, self-concept and loyalty of customers must be taken into consideration. Behavioral Segmentation- The attitude and response of customer towards same kind of clothes or a single chain is not appreciated. Multi-branded approach must be followed. The products must give a positive and unique experience to customers (Wedel and Kamakura, 2000). Product targeting strategy for Footwear Product Chosen As a marketing manager for HM, I choose to boost sales of Footwear. Purpose of Plan HM has focused mainly on clothing in recent years. There is a need to establish and boost sales of footwear. HM is not a destination of footwear shopping yet. Product Description The footwear range for HM is stylish, sexy, affordable and trendy. There are a range of products available from stylish high heels to a regularly working middle class person. Situational Analysis A SWOT analysis is conducted to determine the current situation of HM footwear. The range of footwear in HM is vibrant and colorful. There are stylish and trendy collections, while subtle and fancy collections for all age groups and occasions. Marketing Strategies Undifferentiated or Mass marketing- Online marketing and creating editorial content can be used to raise awareness. This marketing technique helps in lowering the costs. Differentiated or segmentation marketing- Different segments like income groups, age groups and people with same behavior and lifestyle must be focused upon. The products may be marketed accordingly. Concentrated or niche marketing- An own PR team can be run who understands the depth of the products. A small group may be targeted to elaborate the excellence of the product. Micromarketing- Initiatives for individual marketing can be derived by letting customers build their own products. Internet can act as a catalyst for this marketing strategy . Buying situations affecting organizations marketing activities The two buying situations where buyers behavior affects organizations marketing activities are: Business to Consumer (B2C) The factors that stimulate the purchase of a particular product are culture, social influence, marketing mix and reference groups. The process is based upon psychological factors, perceptions and attitudes towards the product and physiological factors. The response to the product reveals attitudes and belief as well as buying practice and behaviors for the product. The need of the product is determined by Maslows hierarchy of needs by need recognition and evaluation of alternatives that leads to a buying decision (Strydom, 2004). Business to Business (B2B) The micro-environmental forces such as SWOT and macro-environmental forces such as PESTLE are used to determine to buying behavior of customers. This model helps in understanding how buyers respond to various marketing stimuli. The expected response is different that includes a choice in buying of product, services or quantity (Macintosh, 2007). New positioning of E-Commerce HM is one of the leading retailers in the world that must plan to expand its e-commerce strength. The current online presence is in 10 European countries. New websites must be launched in 8-10 more European countries rolling in Italy, China and Spain. A robust website should be developed so as to connect with web and mobile assets with the store. The product offering must be made broader with a large number of brands online with inclusion of body care and hair products along with apparel and accessories. Unique features must be added. Smartphones will be able to scan an item in store and order online with a desired color or size. Improvements on navigation should be made with extended product selection and higher quality images . Extended Marketing Mix Competitive Advantage for Apparel Brand Trust- The apparel industry for HM has strong brand awareness among people. They emphasize on responsible marketing and use natural resources responsibly. They conduct an ethical practice that has built loyalty and trust among customers (Azevedo, 2013). Human Capital- HM has collaborations with a large number of designers. They delegate responsibilities of different departments by segmenting the apparels for children, men and women. There is high level of identification of corporate culture. Financial and other assets- The brand holds a high value with thousands of stores across the country and world. The company employs 132,000 employees that contribute in making HM the second top retailer in the world. HM Distribution The products for HM are directly distributed to the clients in the market place. The joint venture strategies are utilized for distribution of apparels, cosmetics and clothes. The entry into Milan Fashion scene helped in finding market for low end retailers. (Finne and Sivonen, 2009) Outlets were opened at Gremacy, SoHo, Manhattan, West Nyack and few other areas. The brand further expanded in Chicago and other suburbs. These areas cover a lot of people because of which the distribution to customers becomes easier. HM also has an e-commerce reach where people can order and shop while relaxing at home. The products details and price are mentioned with images that give customers a unique experience. Right Place Right Time Right Quantity Right Price Right Product Pricing Tactic HM follows a strategy where it can match the market conditions. It provides fewer prices to the customers while having competition with other brands at the same time. Pricing is used as a signal to customers in different marketing segments. The higher class people having a quality lifestyle, higher budget and taste have different prices. For people with lower budgets, stylish goods are offered but at a lower price. Discrimination pricing is followed by the company (Arslan and Kachani, 2010). Promotional Activity As a marketing and communication manager, several promotional techniques may be implemented. On social media, blogs may be created writing about the products and service quality by the company. Outdoor advertising and direct market magazine can be used to promote products. The company can use video advertisements and print advertisements. E-marketing can be used to attain business objectives by keeping in touch with customers, vendors, stockholders, employees etc (Peng and Wang, 2006). Impact of Extended Marketing Mix People- People like to change themselves with trends and fashion. They love to shop for themselves and others. Majority of people shopping are women. This has a major impact on HM as it is fashion and Textile Company. There are over 132,000 employees, 180 designers and various celebrity guest designers. The employees are provided with training that helps in serving the customers better (Pahl and Mohring, 2008). Physical Evidence- HM magazine is physical evidence that provides details of products with its images and price. The interior dcor and furniture also acts as physical evidence that gives a positive feeling to the customers about the standard of the brand. The online website of HM also acts as physical evidence that boosts customers in shopping online with convenience. Process- With the onset of globalization, HM subcontracted its business to various outsources. The suppliers are mainly located in Europe and Asia. The communication and IT department for the company is also set in many countries. Marketing is affected by inbound logistics, outbound logistics and supply chain process. Application Of Marketing Mix In Different Contexts Marketing Mix for Two different segments Demographic Segmentation Product- The products are manufactured on the basis of countrys ethnicity, their income groups, age dominance and gender dominance. Price- The price must follow a discriminated strategy by charging less from people who cannot afford high budget products. People with high income are sold higher budget products (Kim et al., 2011). Place- The reach to customers in this segment can be focused by approaching on website. The stores may be opened in central areas as well as suburbs. Promotion- Mass marketing strategy can be followed to approach the whole demographic segment (Hennigs et al., 2013). Psychographic Segmentation Product- The products may be designed on the basis of attitudes, perceptions and behaviour of people. Price- Price differentiation strategy may be followed to have a competitive advantage over other brands like Zara. Place- The stores must be opened at places providing convenience to the customers. Online shopping experience must be enhanced (Lee, 2011). Promotion- Promotional techniques may be followed with niche marketing so that particular group of people with similar behaviours or attitudes can be addressed. Difference in marketing tactics Marketing tactics to business The marketing tactics for business depends upon external environment of the business. The business models depend on the political and economic environment accompanied by technological and legal environment. The environmental forces are put into action so as to have effective marketing (Jakada and Kuka, 2014). Marketing tactics to consumers The marketing tactics to consumers involves different segments of men, women and children. The products marketed are enormous in nature with respect to style, colours and price. HM follows responsible marketing when it comes to consumers. The marketing methods are influenced by culture, social norms, attitudes and beliefs. The marketing tactics depends on internal environment of the business (Odekerken-Schrder, De Wulf and Schumacher, 2003). Marketing difference between in domestic and international environment There is a difference in marketing the products of HM domestically and internationally. The global strategies focus on competition with other multinationals or other global firms. Marketing mix is adapted with the different markets in different countries. While entering a new market, demographic factors, economic growth and risks are taken into account. The company has a clear vision and strategy to succeed in the international market. The company expands internationally slowly by adapting to the cultures of country. Different products and prices are set depending on the country. The marketing effect on countries is variable. Promotional techniques are used in a way that has the maximum impact on peoples mind (Mo, 2015). Conclusion HM is the second largest fashion retailer in the world offering quality products at affordable prices. Various marketing mix is applied to develop products and services successful all over the world. The promotional strategies by collaborations with famous designers make the company achieve higher standards of business. The wide range of products available such as clothing, footwear, accessories, home ware and lingerie gives HM to expand its business further. Products are available at low prices without compromising on the quality. Marketing tactics applied for consumers is different that of business models. The marketing method in domestic country is different with that of international countries. Micro-environment and macro-environmental analysis clearly states that the business has strengths of high quality with vibrant range of products. The customers are loyal towards the company. HM offers competitive advantages in comparison with other brands. There is a scope for expansion an d development of E-commerce. The distribution strategy may be further improved. The website can be further developed and expanded in countries to provide ease to customers in the world. References About.hm.com, (2015).Business concept. [online] Available at: https://about.hm.com/en/About/facts-about-hm/about-hm/business-concept.html [Accessed 2 Aug. 2015]. About.hm.com, (2015).HM Group. [online] Available at: https://about.hm.com/en/About/facts-about-hm/about-hm/hm-group.html#cm-menu [Accessed 2 Aug. 2015]. Arslan, H. and Kachani, S. (2010). Dynamic Pricing Under Consumer Reference-Price Effects.Wiley Encyclopedia of Operations Research and Management Science. Azevedo, A. (2013).Advances in sustainable and competitive manufacturing systems. Cham: Springer. Belz, F. and Schmidt-Riediger, B. (2009). 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